Rated 4.4 out of 5
Risk-free 100 night trial
Free UK delivery/returns
2-year guarantee
Rated 4.4 out of 5
Risk-free 100 night trial
Free UK delivery/returns
2-year guarantee

A Better Night's Sleep. Guaranteed.

Take our free 30-second quiz and we'll match you to the right pillow for the way you sleep. Wake up feeling the difference with our 100-night sleep trial - or return it for a full refund.

4.4 out of 5 on Trustpilot

"Great pillow and a great company! My pillow arrived beautifully packaged. Most importantly, it is very comfortable and appears to be very well made." - Dan - 31 July 2026

Proper Sleep. Proper You.

Sleep affects everything - how you feel, how you perform and how you enjoy your day. Yet most of us give very little thought to the pillow we sleep on every night. Finding the right one can make a surprising difference.

Find My Perfect Pillow >
01 Quiz

Take our 60 second quiz.

02 Match

We'll match you to the right pillow for how you sleep.

03 Rest

Wake up feeling the difference, or send it back.

Find My Perfect Pillow >

Did you know?

Research Backed
Research Backed

Research into people's usual pillow use found that many regularly wake with neck stiffness, discomfort or poor sleep quality on the pillow they normally use.¹

Most people are sleeping on the wrong pillow

Most people are sleeping on the wrong pillow

Studies show more than half of participants report discomfort, poor sleep quality, or waking symptoms from their regular pillow.¹

Neck stiffness is the most common warning sign

Neck stiffness is the most common warning sign

Researchers found cervical stiffness was the symptom most often produced overnight or not relieved by sleep.¹

The right pillow depends on how you sleep

The right pillow depends on how you sleep

Studies have shown there isn't one pillow that works for everyone. The right pillow match depends on how you sleep.¹

¹ Gordon SJ & Grimmer-Somers K. Physiotherapy Canada (2010), study of 106 participants.

Proper pillows designed for the way you sleep

Each one engineered to support a specific sleep position. Because how you sleep determines what your pillow should do.

The Side Sleeper Pillow

Best for Side sleepers
Height 13 cm or 14 cm (adjustable)
Fill 3-layer memory foam
Comfort Medium Firm

The Back Sleeper Pillow

Best for Back & those that switch to their side during sleep
Height ~12 cm (fixed)
Fill Shredded memory foam blend
Comfort Firm

The Front Sleeper Pillow

Best for Stomach sleepers
Height 8–9 cm (can reduce further)
Fill Shredded memory foam blend
Comfort Medium Firm

Not sure which pillow is right for you?

Take our 30-second quiz and we'll match you to the right one.

Find My Perfect Pillow →

What our customers say

4.4 out of 5 Based on Trustpilot reviews
Trustpilot
Read all reviews →

This pillow is fabulous

This pillow is fabulous, I chose the side sleeper based on the simple test on the website and was not disappointed. I feel like Goldilocks, it is not too soft and it is not too firm, it is just right! The shape of this pillow means it sits perfectly in the crook of my neck between my head and shoulder without sinking or losing its shape. I have also noticed a slight improvement in my neck and back pain in the mornings which I can only contribute to the shape and design of the pillow. I highly recommend this pillow and company.

J

Jodie

21 July 2026

Great pillow and a great company!

Great pillow and a great company! I would highly recommend buying a pillow from this company. Firstly, the website is excellent. You get asked a series of questions which directs you to the ideal pillow for your needs. My pillow arrived beautifully packaged. Most importantly, it is very comfortable and appears to be very well made. I look forward to sleeping on it every evening. I think the price is very reasonable too. Thanks Proper Pillow Company, I’m sure I’ll be getting more from your company soon.

D

Dan

31 July 2026

Excellent and Thoughtful

Bought the Back Sleeper! Arrived with a thoughtful thank-you message from the company founder, along with some helpful guidance about the pillow, which was a lovely touch and rounded off the company's great communication. The pillow itself is excellent quality, as is the packaging. It arrived vacuum-packed, so I gave it a good plumping after opening it, and by that night the filling had settled nicely. Pillow is a little firmer than most pillows I've experienced, but it provides a great support to sleep on my back and also propped up to watch movies on my phone.

B

Blake

1 August 2026

Rated 4.4 out of 5
Risk-free 100 night trial
Free UK delivery/returns
2-year guarantee
Rated 4.4 out of 5
Risk-free 100 night trial
Free UK delivery/returns
2-year guarantee