Why most pillows get it wrong
Most pillows are designed as a one-size-fits-all pillow.
The problem is, people don't all sleep the same way.
A side sleeper needs a higher pillow to fill the gap between their head and shoulder. A back sleeper needs lower, balanced support. A front sleeper needs an even lower profile to avoid pushing the head upwards.
Yet most pillows offer the same shape and height to everyone. Many are also filled with down or soft fibres that compress easily, making it difficult to maintain consistent support throughout the night.
The result? If your pillow doesn't match the way you sleep, your neck won't get the support it needs, leaving you waking up with stiffness, discomfort or simply feeling less rested than you should.
So, what support does your neck actually need?
The right support starts with how you sleep
Select your sleep position
You need
Higher, firmer support
Why: The pillow needs to fill the gap between your head and shoulder to keep your neck aligned with your spine.
You need
Medium height with balanced support
Why: Your pillow should support the natural curve of your neck without pushing your head forwards.
You need
A low-profile pillow
Why: Sleeping on your front already rotates your neck. A thick pillow lifts your head even further.
How we solved it
Finding the right pillow shouldn't be guesswork.
That's why we designed three ergonomic pillows, each engineered to provide the right support for a different sleeping position.
Rather than trying to create one pillow for everyone, each Proper Pillow is designed to support your neck in the position you actually sleep.
Using premium memory foam, every pillow delivers exceptional support throughout the night, helping keep your head and neck comfortably aligned while relieving pressure where it's needed most.
Designed for your sleeping position
Each pillow is engineered specifically for side, back or front sleepers.
Exceptional memory foam support
Unlike traditional fillings that compress during the night, premium memory foam maintains its shape and support.
Adjustable where it matters
Our Side and Front Sleeper pillows can be adjusted to suit your body and personal preference.
The result is better support, better comfort and a better night's sleep.
Stop guessing.
Start sleeping on the right pillow.
Our free 30-second quiz matches you to the pillow designed for the way you sleep, so you can buy with confidence.
Why Proper Pillow Is Different
Most pillows use the same design for every sleeper.
We designed ours to provide the right support for how you actually sleep.
Most Pillows
Our Pillows
What our customers say
This pillow is fabulous
This pillow is fabulous, I chose the side sleeper based on the simple test on the website and was not disappointed.
Jodie
Great pillow and a great company!
I would highly recommend buying a pillow from this company. Firstly, the website is excellent. You get asked a series of questions which directs you to the ideal pillow for your needs.
Dan
After many months of neck and shoulder...
After many months of neck and shoulder pain I tried the side sleeper pillow. The neck support is amazing! Thank you to The Proper Pillow co.
Jennifer
Better sleep starts with the right pillow
Most people spend years sleeping on the wrong pillow without ever realising it. Take our free 30-second quiz and discover the right support for the way you sleep.